This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
Some quick facts about Halloween for the Ecopreneurist from American Ad Bags.
Halloween is the 2nd largest retail shopping seasonal event in the United States. Consumers [in the United States] will spend over $6 billion during the Halloween season. Over 31 million kids [in the United States] will go door to door trick-or-treating.
Ok, first I want to say I think kids should take a step back on the amount of candy consumed during this holiday. Also that the consumption level in the US during holidays like Halloween – the food, the candy, the packaging, the party favors, and all the waste produced – is more than a little out of control. And last, yes the pillow sack is the best Halloween bag out there, they are reusable, strong, and readily available in most homes. Plus they hold a lot of candy so that is great for the kids, but does bring me back to the start of this paragraph.
With all that said this is an article about promotional items and ways Ecopreneurists can use promotional items to build their business. So from that angle I want to talk about the 10 x 5 x 13 Natural Kraft Pumpkin Shopper made from 100% recycled Post-Consumer Kraft paper from American Ad Bag.
First, as the name suggests, these are not plastic bags, and although paper, they are recycled post-consumer paper. Second, free bags with your company name on them are a great way to support local Halloween events, plus your logo will go door to door with the kids, spreading awareness of your brand in the communities you serve. Third, Halloween bags are actually a great way to convey information on safety and even environmental tips, as they have such a large area on which to print your business’s message.
Hundreds of thousands of bags are going to be distributed over the course of the Halloween season. If that is the case would it not be a good idea for Ecopreneurists to use these bags as a way to communicate their message, whatever it might be.
And also if 31 million kids are going to being going door-to-door, don’t we as Ecopreneurists have some type of obligation that if they are going to be carrying bags, that those bags have as minimal an impact on the environment as possible?
At EQP $0.68 including one color imprint, bags like the Natural Kraft Pumpkin Shopper from American Ad Bag are certainly a replacement for the standard holiday bag.
Also available are bags like American Ad Bags’ Haunted House Dye Cut 12″ x 15″ pre-printed design, 100% recyclable plastic bags at EQP $0.38. And of course American Ad Bags is not the only manufacturer offering eco-friendly Halloween bags this season.
Again, all-in-all I would prefer the old pillowcase. But if your business or organization – schools, scout troops, fraternal organizations, fruit stands, gift shops, car dealers, florists, banks, fire and police departments, fast food restaurants, you know who you are – is buying bags this season, please look into the eco-friendly options available to you.
If you are interested in eco-friendly seasonal bags to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information, selection, and pricing.
Adventures in Green Marketing 
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