This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
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Check out this clip from the TV show THE LAZY ENVIRONMENTALIST. In the program – which airs on the Sundance Channel Tuesdays at 9 p.m. – host Josh Dorfman is talking to the Lovin’ Cup in New York about an eco-friendly overhaul to their operations.
From the website “In the Sundance Channel original series THE LAZY ENVIRONMENTALIST, entrepreneur and author Josh Dorfman meets with environmental skeptics — experts in fields as diverse as food, architecture and business — to prove that there are innovative, cost-effective, ecologically sound alternatives that also meet high professional standards”. I encourage all Ecopreneurists to try and catch this program if they can.
In this clip Tonia Guffey is talking to the owners of the Lovin’ Cup in New York about ways to incorporate local fresh flavors into their drinks menu. Actually it is very interesting. At the very end of this clip Josh has a surprise gift for the bar – Flat Tire™ Recycled Rubber Coasters from Americanna.
Here is a link to the clip (sorry I could not figure out how to embed the clip).
For more information on the green credentials of the Flat Tire™ Recycled Rubber Coasters from Americanna contact Michelle Stiles. If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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