This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
Here is a short video from the 2009 Proforma Convention in Denver. This is Pro Towels Etc’s new bamboo fiber golf towel, which they say is the first bamboo fiber golf towel introduced to the promotional items market.
Why towels? As a promotional item they have a number of advantages over shirts and caps, the items they seem to compete with the most. According to Pro Towels the advantages are:
- For Recognition – Make a huge impact with a 25″ x 50″ logo on a beach towel. Largest imprint area amongst most other promotional products.
- For Durability – Machine washable for endless use. When was the last time you threw a towel away?
- For Leisure – Towels are used when doing fun things such as swimming, boating, golfing, etc.
- For Value – Superior value for price.
- For Style – Towels never go out of style.
For the Ecopreneurist organic cotton and bamboo towels are a great match for many summer time marketing activities like boating events, golfing events, spa weekends, etc., and they really do provide a large imprintable message area at a low cost.
If you are in the business the ASI contact to talk is Dana Zezzo at Pro Towels Etc. If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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