This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
The new Recycled Walking Enthusiast Kit from Gemline is another example of the promotional items market getting a better handle on the customer base that many Ecopreneurists are targeting with eco-friendly promotion – read that as active, professional, urban.
The Recycled Walking Enthusiast Kit is a great little mix of form and function, providing an easy sling style carrying case for a stainless steel water bottle, wallet, music player (including earphone outlet), key, map, cellphone, in short all those little things that often need to be carried when your client is out for a little exercise.
The sling is made from 51% recycled PET fabric with an overall size of 5″L 10″H 3″W. Unfortunately the included stainless steel water bottle is not available with decoration, which would have been a nice touch. The sling can hold a 3″ x 3″ screen printed logo.
The versatile design of the sling allows it to be worn across body or around the waist. With an EQP of $14.48 this is a useful and practical promotional item for Ecopreneurists in the leisure and travel industries, or really any one whose business model includes clients that stroll around.
If Gemline could make this item out of 100% recycled materials and include an imprint on the water bottles, I think they would have an even better product. Knowing the creativity Gemline has shown in the past, it is a safe bet they are working to remedy both those issues.
If you are an ASI member Andrea Catalano is the contact at Gemline to talk to. If you are interested in this item to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
Does it come in other colors? I agree, the water bottle would have been a nice touch. This does seem like a nice sustainable product, though. Not too big like a backpack, but big enough to carry what you need when you are walking around.
Currently only the color shown is available. However Gemline does have other items in the same eco-friendly material which come in red, blue, and light green.
I suspect the Recycled Walking Enthusiast Kit will arrive in colors at some point in the future. Stay tuned…