How Small Brands Use Twitter – Report From The Field

15 Dec

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

After reading mcmilker’s piece on Tweeting Green, I began working with her to set up our own Twitter page.

Setting up a Twitter account for a brand is very simple, however I did have to ask her a few questions like, what the heck is a tiny URL, (a Twitter protocol design to shorten URLs so they fit in the very short message space of a Tweet), which lead to what the heck is a Tweet (a Twitter posting), etc., etc.

No really, Twitter is very easy to use and set up. Follow us at http://twitter.com/proformagreen.

Our original idea with Twitter is to use the service as a business-to-business platform to tell clients and others about the specials that are running on promotional products we carry.  By sending text messages to mobile phones we can reach the sales and marketing heads we need to reach as they run around during the day, instead of waiting for them to access email. Or they can check the site for the latest deals.

Like other Ecopreneurist out there we are always looking for ways to keep our clients up to date on our specials and information we think clients and possible clients should know – like the fact the US postal services says Dec 15th is the deadline to get holiday cards in the mail for delivery by Dec 24.

And that is the idea. Short bursts of information. We get tons of updates from suppliers each day on specials, price-breaks, holiday items, etc, and Twitter seems the easiest way to pass that information along to those that want to hear about it. We are also going to announce when our new articles to Ecopreneurist.com are posted.

Twitter is a great, free service that takes a lot less work than email and other platforms. I really encourage other Ecopreneurist to figure out a way to use the platform to touch their own clients.

Follow me at http://twitter.com/proformagreen

Follow mcmilker at http://twitter.com/mcmilker

Let us know where to follow you!

4 Responses to “How Small Brands Use Twitter – Report From The Field”

  1. Global Patriot December 15, 2008 at 9:19 AM #

    Great tips, and I encourage all companies to have a presence in the market with twitter, not as a way to promote products, but rather a way to engage the community at large in conversation.

  2. sebastian December 15, 2008 at 9:59 AM #

    john, your tweed does not work, http://twitter.com/proformagreen
    it says page doe not exist

  3. John Simonetta December 15, 2008 at 3:08 PM #

    Sebastian,

    The site seems to be working fine at
    http://twitter.com/ProformaGreen

    Not sure what happened when you tried but please try again.

Trackbacks/Pingbacks

  1. Tweet Pro Labs - December 15, 2008

    […] How Small Brands Use Twitter – Report From The Field […]

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