Virtual Catalogs? Green At What Cost?

7 Dec

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Gemline, Leeds and a few other vendors leading in the move to eco-friendly promotional items are now using a technology from a company called Technologo to produce virtual catalogs for their clients. The Gemline catalog is located here, Leed’s here.

It is an interesting platform and this solution from Technologo might be a good way for Ecopreneurists to market to clients of their own without the need for paper catalogs, but I see two main problems.

First, these files are large and reside on a server, so yes you can email the link to clients but I don’t understand how you can email the whole catalog. The system is designed to allow you to send individual pages from the catalog, but you already need to be on the site to do this. Second, how are these any better than a normal web page display?

I guess if you look at it as a living catalog, something that could be loaded onto a PC and taken out to clients, or loaded on a CD or flash drive and mailed, that might make more sense to me, at least that way the catalog is not tied to the PC.

Take a look at these virtual catalogs and tell me what you think of this idea. If it is something you think might work for your own products contact Technologo for more information.

If you happen to see something you like in Gemline’s or Leed’s virtual catalog and want more information on products, please let us know.

2 Responses to “Virtual Catalogs? Green At What Cost?”

  1. Joshua December 8, 2008 at 8:19 PM #

    For sending large files, try using 2large2email (http://www.2large2email.com/).

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