This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Leed’s is teaming up with AmericanForests.org. “Leed’s makes a donation to American Forest’s Global ReLeaf program for every EcoSmart imprint order we produce”.
The thing I like about this new deal is that you don’t have to do anything extra. If the client purchases Leed’s EcoSmart promotional items the donation is automatically made.
Simple. But….
Is it effective?
What are your thoughts? Will Leeds ultimately benefit from this approach? How can those of us in the promotional products industry maximize our benefit from this program?
For more information on the items covered see the Leed’s website or contact me at green@simonetta.us.
John Simonetta
www.proformagreen.com
Adventures in Green Marketing 
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