This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Another example of the speed at which the green promotional products industry is changing is the second generation of the Organic Spa tote from the manufacturer Gemline.
Like many of the wonderful bags from this manufacturer, this tote is made from 100% certified organic cotton fabric and azo-free dyes.
However look at the front of the tote. This material originally was made of bamboo, it is now made from woven jute.
Why? We suspect a few reasons. Jute may be less expensive and it also makes for a more supple bag that is a bit lighter, easier to carry and easier to place embroidery or silk screening on.
The main point I want to make is that the time between Organic Spa Tote I and Organic Spa Tote II was less than 6 months. This normally would not happen with promotional items, but I have seen it in eco-friendly items again and again.
The manufacturer’s seem to be paying a bit more attention to their eco-friendly lines than their normal lines. They really seem to be trying to adapt to the changing market as fast as possible.
Another example of this is the bags from recycled water bottles produced by Leeds (more on them in another post). It took Leeds less than 8 month after they offer a 54% recycled line of bags to come out with a 100% recycled line of bags.
I am often amazed at how quickly these companies are moving.
Please visit these manufacturer’s website for more information on these products or email me at green@simonetta.us.
Adventures in Green Marketing 
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