Greening Business

18 Jul

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

The world often perceives marketing as a wasteful practice. However, it is still essential in every business.

The good news is that companies like ours, are manufacturing with greener, more resourceful printing processes and materials now more than ever. Mugs, pens, tote bags, the list continues to grow of items that are both eco-friendly and/or promote eco-friendly lifestyles.

My name is John Simonetta and I want to let businesses know that they really can go green. From packaging to uniforms to promotional items to printing needs, there are cost effective marketing solutions that allow businesses to lower their impact on the planet without sacrificing the quality of their brand.

In my posts I will highlight some of the new promotional and print solutions that are now available to businesses and organizations looking to Go Green with marketing collateral.

Photo Credit: spoons at Flickr Under Creative Commons License

Read More About Marketing:

Eco Libris: Le Mailing Vert – the French Green Version of Direct Marketing

Natural Marketing Institute, Nielsen Value LOHAS Mart At $209 bn

Creating a Web Site for Your Green Business

2 Responses to “Greening Business”

  1. Lime July 20, 2008 at 7:49 PM #

    I have recently talked to a group of marketers, including senior marketing managers, about marketing, sustainability and promoting green solutions at corporate level.

    The response? Rolled eyeballs and sighs “but we’ve got real problems”.

    Not sure how many years it will take them to see necessity for corporates to go green. But one day they’ll get there.

    Problem is the last ones to join the bandwagon will not benefit from increased customer satisfaction. By then going green will be the norm.


  2. John Simonetta July 23, 2008 at 7:56 AM #


    I totally agree. Some companies get this now and they really feel a pull from both their clients and their employees.

    In this last year alone we have had talks with Toyota, MercyCorps, City of Plano (TX), City of Denton (TX), Baron & Budd, PLC, TTLA, and many others wanting to make the switch as much as possible.

    The people that don’t think that doing whatever is possible to help the planet, even small stuff like going with biodegradable packaging, are the one with “real problems”.

    Their problem? They will be out of a job when their company decides to hire a marketing direct, CEO, etc. that understands what is happening in the market.

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