Recycling Billboard to Custom Bags

26 Jan

Relan is working on a way to re-purpose billboard materials into great, recycled content, bags. Custom designs that extent the lift of your marketing budget. Take a look at the video.

From relan “Did you know that billboards and banners are not recyclable? So now what do you do with them? We can help! .Take your brand’s sustainability initiatives to the next level by repurposing your marketing materials into unique, branded products your customers are proud to use. Products that benefit the triple bottom line, tell your sustainability story, and help close the loop to keep the 600,000 tons of vinyl created each year out of landfills. We can create tote bags, coolers, messenger bags, or any product that fits your needs. Engage your people, reduce waste on the planet, increase your profits!

If you are interested in made in these bags to promote your own business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

100% Cotton All Purpose Tote

15 Jan
All Purpose Tote: Roomy shopping bag style in strong cotton canvas. 22" Handles. Double reinforced open top and bound inner seams. Large imprint area. Product size and color may vary slightly. This product is kid-friendly/CPSIA compliant

All Purpose Tote: Roomy shopping bag style in strong cotton canvas. 22″ Handles. Double reinforced open top and bound inner seams. Large imprint area. Product size and color may vary slightly. This product is kid-friendly/CPSIA compliant

When people think about sustainable products often it is recycled materials in the forefront of their ideas. I would like to once again make the case for cotton. Cotton is plant fiber. When, for example, cotton bags are done with their useful life, over time they will simply break down and go away.

I do understand that cotton is a more water intensive crop than some other plant fibers. I do understand that GM cotton and cotton grown with petrochemical fertilizers is a concern to some in our community. However if you’re looking for sustainable products, yes you can do recycled, yes you can do organic cotton, but something as simple as finding a natural finish cotton bag, like the Gemline All Purpose Tote, might fit your project just fine.

The dying in the production of cotton cloth is one of the more significantly harmful parts of the process. But it is getting better, as more companies adopt higher standards. Also more companies like Gemline are offering their cotton items with a natural, dye free finish.

Take a look at this all purpose 9oz cotton canvas tote with 100% cotton natural finish from Gemline.  A practical item, a very strong bag, a natural look, and a natural feel. It is time to reconsider cotton.

If you are interested in made in these bags to promote your own business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Vita Laminated Recycled Shopper

5 Jan

z2_1697The Vita Laminated Recycled Shopper from Gemline are still one of the most popular recycled bags on the market. Since we last mentioned Laminated Recycled Shopper bags in 2010, Gemline has continued to add pre-printed designs to this line, and with the Fall 2015 additions, there are now eight unique designs to choose from.

The popularity of this new Vita Laminated Recycled Shopper  bags rests in the pre-printed art and messaging, with statements like “I used to be a water bottle” and “100% recycled” worked into the design.

Each bag is indeed made from a laminated 100% Recycled PET fabric, estimated to keep about the equivalent of three water bottles worth of plastic out of the landfill.

All bags are the same size with a 13″L 15″H 8″W main compartment and generous gusset for maximum capacity. They all feature 23.5″ shoulder straps and are kid-friendly/CPSIA compliant.

The following video from Gemline gives you an idea of how big and bold these bags really are, and what can be achieved by simply adding client artwork to the pre-existing motifs.

If you are interested in these bags to promote your business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Americanna EZ grip jar openers

18 Dec

Introduction price places the circle EZ grip at $0.38

Americanna is called Americanna for a reason, and although we often talk about their made in the USA recycled, retread line of products, it is important to remember that most of the Americanna line is indeed made in America.

For example the new line of EZ grip jar openers from Americanna. The EZ grip is inexpensive (circles are currently $0.38), comes in tons of colors, and over 100 stock shapes. They are super strong, super durable, and provide a huge imprint to cost ratio for your message, at 19 to 25 sq.in based on shape.

Think about that. Maybe 10 times the message area that you would get on a similarly priced pen, and the EZ grip never runs out of ink, and is always working to display your message, in the home in most cases, the exact place you want your brand to be.

Sure they’re not made from old tires like the World Famous Retread Recycled Jar Openers, but they do share all their other attributes, a very large imprint area for very small price, on an item that is reusable and lasts a very, very long time. Plus of course, they are made in USA.

So as the name suggests, if you are looking for sustainable items, or made in America items, or made in America sustainable items, Americanna is a company worth looking at.

If you are interested in made in these products to promote your own business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Get Ready to Go Green

16 Dec

{reprint from Successful Promotions Volume 117 /December 16, 2015}

cover-story117Get Ready to Go Green

Here’s one reason why your company should go green: A majority of consumers across 60 countries say that they’re willing to pay more for products and services from companies that are committed to positive social and environmental impact, according to a new Nielsen global study of 30,000 consumers. More than half of the respondents say they have purchased at least one product or service in the past six months from an environmentally or socially responsible company.

“Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions,” says Amy Fenton, global leader of public development and sustainability at Nielsen. “This behavior is on the rise and it provides opportunities for meaningful impact on our communities, in addition to helping to grow share for brands.”

Other studies also have shown that companies who promote their environmentally friendly initiatives have experienced an increase in their bottom lines. For example, after implementing eco-friendly practices like recycling and reducing gas use, both Target and Walmart reported a 20% increase in sales.

Want to highlight your company’s eco-consciousness to both employees and consumers? Here are some ideas to get started.
Give out environmentally friendly gifts at company celebrations. Employees and clients love logoed gifts at anniversary parties, celebrations and board meetings. Why not gift them with something environmentally friendly? That’s what executives at Chili’s recently did at their General Managers Conference.

During the conference, Chili’s wanted to show their appreciation to all of the managers’ support teams back home. The conference’s theme was “This is 40: Celebrate the Legacy, Experience Destiny.” With this theme in mind, Chili’s worked with a promotional products distributor and chose plantable seed bombs as their special gift, because it represented the theme of longevity. Chili’s executives got the names and address of nearly 2,000 employees and mailed out the bombs right before the conference so that they would arrive while their managers were away. The bombs, which when planted would sprout beautiful pink and green flowers, included a biodegradable gift tag displaying the conference’s theme and thanking employees for their support. “We wanted a gift that lived past the conference – that would also live on and one that would, in a small way, make the world a better place,” a Chili’s manager said.

Besides giveaways, there are many other ways to tout your company’s eco-friendliness at conferences, trade shows and events. For example, at golf outings, you might switch to eco-friendly golf tees, biodegradable score cards and pencils, and hand out organic cotton T-shirts as prizes. In the boardroom, consider providing eco-friendly pads and pencils.

Get involved in an environmentally friendly cause. Check out what type of activities are going on in your company’s area. Nonprofit groups frequently sponsor events to clean up local parks, hold recycling drives or build awareness for environmentally friendly practices. Contact these groups and see if there are opportunities for sponsorship of events they are planning, and be prepared to give out plenty of green-themed swag to attendees. Can’t find an event to participate in? Check with schools to see if they’re planning a tree-planting event, and bring seeded bookmarks to give out to students who participate in the ceremony.
Be sure to promote your participation in advance via social media and through inexpensive mailings. For example, you might send out invitations for the event on postcards printed on biodegradable seed paper. You should also take lots of pictures of your employees at the event, and post them on the company’s Facebook, Twitter and LinkedIn sites.

Even if you don’t participate in an event that’s open to the public, consider holding a green event celebration for employees at your company. It’s a fact that employees, especially millennials, seek out companies to work for that are environmentally responsible. “Green initiatives are known to improve employee morale and loyalty,” the Nielsen study reported.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

MousePaper® Note Paper Mouse Pads Made in USA

10 Dec
Your message is printed on each sheet, giving youthe full impact of both a mouse pad and a note pad.

Your message is printed on each sheet, giving you
the full impact of both a mouse pad and a note pad.

Here is a video from ASI Dallas on the MousePaper® Note Paper Mouse Pads from Digispec. This is a Made in the USA product, built with recycled paper, and 100% post-consumer paper backboard. Your message is printed on each sheet, giving you the full impact of both a mouse pad and a note pad.

Take a look

If you are interested in made in these products to promote your own business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Pike Messenger Bag

5 Dec
Due to the nature of any recycled material, Alchemy bags, which are constructed of recycled bike tire inner tubes often show the wear and unique markings associated with them. The pictures represented may not be exactly identical to the products you receive.

Due to the nature of any recycled material, Alchemy bags, which are constructed of recycled bike tire inner tubes often show the wear and unique markings associated with them. The pictures represented may not be exactly identical to the products you receive.

Alchemy is now making a line of high style totes from recycled tires, actually bike tires to be exact. So if your business has anything to do with bike racing, bike manufacturing, bike events, or sales, your promotional items might just have arrived.

Take for example the Pike Messenger Bag. We recently ran a sample of this bag for the City of Arlington, Texas, Parks and Recreation department (which shows that your core business need not be bike related for these bags to still work for your brand). Each bag in the line really is just telling a story about what can be done with recycled materials. Completing that loop of the recycled story, there was trash, now there is a bag in its place.

Alchemy says each Pike Messenger Bag is made from 67% of their “Upcycled Material”. The eco-friendly bag is a medium sized messenger with a inner divider (15” laptop capable), waterproof exterior pocket, two internal pockets (plus pen slots), and internal key clip.

Constructed of upcycled inner tubes, the bags also boast reflective tape for nighttime visibility, adjustable shoulder strap made from upcycled seatbelt, and full front flap with Velcro® closure for extra security. Even the zipper pulls are recycled from the air valves of the bike inner tube.

They are a great size at 9″H x 14-1/2″w x 4-1/2″. Decoration is done via embrodiery of a PVC patch direct to the front cover of the flap. All bags bear the Alchemy brand AG logo, and come with a hagtag that tells the story of their creation.

All and all, very cool, very hip.

If you are interested in made in the Pike Messenger Bag to promote your own business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

It’s Cold and Travel Season

4 Dec

Time to head out to grandma’s. Except to see a number of sick fellow travelers. Here is a fun flyer that just can to us from Raining Rose – the first in the promotional items industry to offer a USDA certified organic promotional lip balm. All Raining Rose items are made in the USA. Even the casings of their lip balms are 33% recycled (plastic) material.

flyer

flyer

If you are interested in made in these items to promote your own business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Visstun® Made in USA cups for the team

30 Nov
Since you can print the entire surface of the cup, you can really print just about anything.

Since you can print the entire surface of the cup, you can really print just about anything.

We talk about the stunningly visual cups from Visstun® a lot of this blog, here, here, and here. It is because the product from Visstun® is just so darn versatile. So here is another idea.

These reusable cups from Visstun® come in a number different sizes, they are made in USA, they are top shelf dishwasher safe, and they are number five recyclable.

This idea is for local high school booster clubs, football, soccer, volleyball, band, baseball, that type of thing. Because of the quality of the Visstun® cups it is possible to print a full team photo in full-color directly on them. The kicker is to print the contact information of the sponsor on the base of the cup. This could work for a car dealership, a real estate agent, a local restaurant, a local insurance agent, any on interested in reaching the local community, students, and the parents.

The cups are then simply given to the local school for use at the concession stand during games. Sell can sell them as a fundraiser if they like, but the idea is to just give them to the school as a way to show support in the community for the local business. My predictions is that no one will throw one of these away, and as they keep the cup as a souvenir of that year’s team, they also keep the contact information for that local business sponsor.

Horizontal artwork or photos work best.

Horizontal artwork or photos work best.

Neat trick, right?

If you are interested in made in the USA Visstun® cups to promote your own business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Bunch Of Boards

2 May

We are working on the Combined Federal Campaign for 2013 and a number of our clients are thinking of using custom cutting boards as award gifts, in lieu of tradition award plaques that would just sit on a wall.

Here is a photo of the first group of cutting boards sent to our office by ANJ. You can see why ANJ is an ASI two-time Winner of Best Green Product, both at the ASI Show Chicago 2010 and ASI Show Orlando 2011. But the genius part is ANJ took the time to look at my email signature and add that to the back of the sample. See ANJ Bamboo Cutting Boards post for more about their sample program.

a-bunch-of-boads

So sustainable, practical, useful, long lasting, the ANJ bamboo cutting board has got it all.

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