Tag Archives: proforma green marketing

Garyline Earth Day Sale Items

11 Apr

Garyline, a US manufacturer working out of the Bronx, sent over this flyer for Earth Day specials. Couple of good ideas in USA made drinkware. For Earth Day Garyline is putting in sale a few of their most popular items.

The WB21R – 21 oz. Bike Bottle. Your basic bike bottle. Recycled & BPA-free. Molded with food-compliant, post-consumer recycled HDPE. Union Made in the USA.

The TB27RP – 27oz Eco-Friendly Pearl Sports Bottle. This is one of our favorites made from a new material by combining  Post-Consumer Recycled PET with Natural & Renewable PLA. The combination is eco-friendly and gives the bottles a naturally pearlescent shine.  This product is BPA-free. Union Made in the USA

The AM16R – 16 oz Auto Mug – Recycled. Standard commuter mug, this 16 oz. Auto Mug has a four-finger comfort handle and is available in 4 recycled colors.  Union printed in the USA

The SC16R – 16oz Recycled Stadium Cup. Basic stadium cups made from recycled content. I much prefer the cups from Visstun for their full color imprint. But for the price this is a sturdy recycled materials stadium cup. Great for sports events and concerts. Union Made in the USA.

If you are a promotional items distributor looking for more information on Garyline items Stu Schoenfeld is your contact at Garyline. If you are interested in these items for your own marketing contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Recycled Material Caps at ASI Dallas

15 Feb

Design Your Own

When we were at the State Fair of Texas talking about sustainability, it was fun to point out that the rPET caps from USA Headware we were showing were made of the same 100% recycled content rPET materials found in the seats of the Nissan Leaf.

What got our attention at ASI Dallas was that USA Headware can take that same material, and go from the standard – and rather plain – caps we showed at the State Fair, to pretty much any custom cap design that they could have produced using virgin materials.

Take a look at these two videos we shot at the ASI Show at the booth for USA Headware. In one we are talking about sustainable solutions, in the other we are pitching custom caps to a client of ours called the Combined Federal Campaign (CFC).

Notice the background does not really change. Why? Because it really did not need to change. Virgin polyester from petroleum or non-virgin polyester from old water bottles (i.e. rPET), the point is today it simply does not mater. The caps look the same regardless of source material. The costs on a custom job runs about the same regardless of source material.

So all that really matters now is the client: the company or organization asking for the caps and if, as they are starting their marketing project, they want to think about a more sustainable alternative.

If that company or organization is promoting a sustainable message, they better choose to go with the sustainable cap.

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If you are an ASI distributor looking for sustainable cap solutions talk to Buck Hogle at USA Headware. If you are interested in getting sustainable caps for your company or event, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Gemline’s Recycled Essential Lunch Kit

16 Dec

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Time to start thinking about New Year’s resolutions. A perennial favorite is diet, which usually means out with the heavy restaurant lunches, in with the BYO healthy lunches from home.

Recycled Essential Lunch Kit

The Recycled Essentials Lunch Kit from Gemline offers a handsome black lunch bag kit made from 70% recycled PET fabric, with PEVA lining and PU fabric backing (non-PVC). This black bag is 7″L x 10″H x 6.5″W. It has a side pocket for water bottle, fold top with Velcro closure, front zippered pocket. The bag also includes educational product hangtag and is kid-friendly/CPSIA compliant.

But this is no ordinary lunch bag, as the kit includes a stainless steel water bottle (which also can be decorated), a plastic reusable food container, and a cotton cloth napkin. Just add fruits, veggies, and logos, and you’re good to go.

And there are lots of decorating options. You can print on the Front Pocket Center (4.5W x 4H), Front Pocket Upper Center (4.5” x 2H), Water bottle front panel center (1.75W x 2H), or Water bottle front panel upper center (1.75W x 1H). You can embroider the Front Pocket Upper Center (2” dia.). And you can do a Gemphoto on the Front pocket center (4W x 4H).

If you are ASI and wish to learn more about these Gemline products contact Andrea Catalano. If you are interested in The Recycled Essentials Lunch kit to promote your own business, or as end of year gift idea, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Holiday Tree in a Bag

12 Dec

At ECOFEST this year, the City of Arlington gave away 500 trees for planting in the City. Trees are truly the lungs of the planet and what could be more sustainable than giving the gift of a living tree and making that part of your holiday traditions? This is the idea behind the Holiday Tree in a Bag from Western Promotions.

The tree in the bag is a gift of a Blue Spruce Evergreen. Western Promotions explains that it ships only seedling plugs, never bare-root trees, so it can guarantee each one will be beautiful for years to come. And of course the longer your gift sticks around, the more often the client is reminded of you and your company.

Each tree is packed in a 100% cotton drawstring bag, with a festive red bow and growing instructions. You logo may be printed directly onto the bag in up to 2 colors. Or, you can have your logo printed on a hang tag of seeded paper in up to 4 colors.

If you are interested in the the Holiday Tree in a Bag for your own winter marketing contact your local promotional items vendor or email info@proformagreen.com for information and pricing. Act fast, because Western Promotions offers this tree only through December 31, 2011.

 

100% Recycled Credit Card Size Ice Scrapers

9 Dec

Credit Card Ice Scrapers

Here is another smart and practical promotional idea from Garyline that I think is great for this time of year, the 100% recycled material 3250 Credit Card Ice Scraper.

I have written before about the sustainable materials line from Garyline, and how it always seems to be practical as well as creative. Currently working with a pool maintenance client we got to talking about inexpensive ideas to keep their brand in front of their client during the winter months.

A simple idea presented at that meeting was to imprint the Credit Card Ice Scraper with two simple  taglines. Either, ‘Winter is Here, Is Your Hot Tub Ready’ for clients with hot tubs, or ‘Spring is Coming, Is Your Pool Ready’, for clients with pools. These items would be left during services scheduled for December, January, and February, and also given away/sold during the winter months at the client’s retail locations.

It is a simple idea to keep client’s name in front of their customers during this traditionally slow period for pool services, while at the same time reminding current and possible clients that pool maintenance is key to proper pool upkeep.

Made in the USA and Union printed, the Credit Card Ice Scrapper runs in both recycled materials and standard materials, with BLACK, ECO (TAN) and DARK GREEN the only color options available in the 100% recycled material. As the name suggests product size is about the size of a credit card at 3 3/8″W x 2 1/8″H. An optional keyring attachment is available as well.

If you are a promotional items distributor looking for more information on Garyline items Stu Schoenfeld is your contact at Garyline. If you are interested in the Credit Card Ice Scrapper for your own winter marketing contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Executive Jelly Bean Gift from Maple Ridge Farms

6 Dec

Executive Jelly Bean Dispenser Standard Multi-Color Assortment

It is the holiday season and many organizations are looking for that perfect thank you for clients and employees. Food is always a fun idea at this time of year, but of course food goes away, so from a marketing point of view the question is how do we keep our gift in front of our client for the entire year.

Pairing a food gift with a sustainable and branded container is the ideal combination of “thank you” and “reuse me.” And of course the more often a client reuses your container, the more often they see your logo and of course are reminded of the gift.

One gift that is sure to be used again and again throughout the year is the Executive Jelly Bean Dispenser, the “Business gift of the year” from Maple Ridge Farms. From their website: “This nostalgic dispenser evokes the childhood memories of the local candy store and their multi-colored array of delicious confections. Simply remove the cover, and fill the chamber with jelly beans. Turn the crank and feel like a kid again!”

Nostalgia aside, we just think it looks cool and will enjoy a prominent spot in the client’s office. Along with the wood dispenser comes a half-pound assortment of JELLY BELLY® jelly beans. To further assure that your gift is used and reused, send your client a jelly bean refill every month or so.

The dispenser is a noticeable 11″ x 6 3/4″ x 2 5/8″ and the wooden cover is firebranded with your imprint, with an printable area of 3″ x 1 1/8”.

If you are ASI and have questions for Maple Ridge Farms, contact Traci Simonis. If you are interested in food gifts to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for holiday ideas, information and pricing.

Beech Wood Body Card Drives From Hirsch

22 Nov

Beech Wood Sevilla USB Drive

The card style T5405 Sevilla USB Drive from Hirsch Gift is simply very cool.

I have to admit that when I first saw these drives I though they were made of bamboo, because, well bamboo seems to be everywhere these days (more, more).

But the Sevilla USB shell is made of beech wood, which is not a material I have seen used for drives before, so it looks like Hirsch is on to something new. Hirsch also uses beech wood in the T5366 Cadiz USB Drive (whose design for some reason reminds me of a high-end cigar cutter).

But it is the Sevilla USB Drive I like best because it provides what most USB drives do not, a large imprint area. Most USB drives have a small area for imprint which is dictated by their smaller size. But card designs can go big, and the Sevilla USB Drive can be imprinted up to 1 1/4W” x 1 1/4H”.

That is large enough to turn it into a business card, print a QR code, or even a detailed logo. Like all Hirsch USB drives the Sevilla USB Drive boasts grade A memory and is RoHS compliant (which in this case means their USB drives are free of lead, cadmium, mercury, hexavalent chromium, polybrominated biphenyl (PBB), and some other nasty things I cannot pronounce). Memory options run from 512MB – 16GB.

These are great items for a program with a nature-meets-technology theme — think renewable energy, LEED certified building projects, etc. They would also make a nice speaker’s or presenter’s gift, a practical, modestly-priced item with a high perceived value.

If you are ASI and have questions for Hirsch Gift, contact Robert De Veau. If you are interested in flash drives to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

A Green Base for Your Corporate Mug

27 Oct

ROUND BAMBOO COASTER SET

Popular during the holidays are gifts of ceramic mugs and travel mugs. But of course mugs are popular promo gifts all year round. You can make the mug more festive by adding sweets, tea sachets, or nuts.

But why not encourage your client to add pop to the standard mug gift with a green coaster set to rest the mugs on?

K&R has a Round Bamboo Coaster Set, which is made of 100% eco-friendly materials. It includes 4 bamboo coasters with a laser engraving area of 3.50” x 0.75”.

The bamboo coasters are on clearance, but you can also take advantage of their equally eco-friendly and handsome Stainless Steel Coaster Set. With 6 stainless steel coasters with non-slip foam bottom in a stylish black caddy, these coasters will be used again and again long after the holidays are over. Laser engraving is area 2 1/4” x 2 1/4”.

Pair one of these coaster sets with a mug or K & R’s Jute Wine Tote, and you have the perfect holiday gift.

If you are an ASI distributor, you can get more information about Zipline’s Bamboo items from K & R Precision Corporation. If you are interested in K & R products to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Nissan Leaf and rPET Caps at State Fair of Texas

10 Oct

State Fair of Texas, Sept 30 - Oct 23

The Nissan Leaf pulled into the Texas Discovery Gardens at the State Fair of Texas this past week.

The Nissan Leaf is a full electric car, with a lot of nifty features. But since this is a marketing blog, not a car blog, I want to talk about the branding of the Nissan Leaf and how that brand message can be extended via the use of promotional products. And this starts with the seats in the Leaf.

The Leaf, like most other “sustainable” vehicles (the Prius and the Volt come to mind) is marketed mainly on two interconnecting themes: they get great mileage and they are “good” for the environment. And a secondary marketing point is often their use of new technology and technological innovation.

Seat fabric on Leaf is made of recycled material

So the question is, when dealers are out and about showing off their sustainable cars, how are they extending those messages – good for the environment and technological innovation – to their marketing collateral? Nissan is not going to give away a bunch of Leaf cars, but they are likely to hand out a lot of Leaf collateral. Is it green? Should it be? Here is an idea.

The seats of the Leaf are rPET, 100% recycled plastic. As are the ECO caps in this video produced by USA Headware. I say put the two together. A custom ball cap made from the same material as the seats of the Nissan Leaf is a perfect giveaway for car shows. The uniqueness of the sustainable materials and design elements of the Leaf could easily be transferred to a 100% recycled content custom Leaf cap. Taglines like “keeping technology top of mind”, etc., could play into an audience outreach program built around the cap. The folks at USA Headware are so good at design and have so many imprinting options, I bet they could even incorporate a QR code (again, showcase technology) into the design of our imaged Leaf rPET cap. The QR codes could then link directly to Leaf videos or additional information online.

My point is this. Indeed the main point of all these blogs is this. If you are marketing a product or service that has sustainability as part of your core marketing message, you need to be using sustainable marketing solutions. They are better for your message, and in the long run, better for us all.

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If you are an ASI distributor looking for sustainable cap solutions talk to Buck Hogle at USA Headware. If you are interested in getting sustainable caps for your company or event, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Sustainability Ideas at State Fair of Texas

4 Oct

State Fair of Texas, Sept 30 - Oct 23

The 125th State Fair of Texas – the largest state fair in the United States – is running now until October 23rd. Come on down to the fair.

Proforma Green Marketing is proud to be a small part of the 125th State Fair of Texas. We are part of the Sustainability Showcase located in the Texas Discovery Gardens. Our mission at the fair is to educate the public about the many sustainable marketing solutions that are available. Throughout our stay here we will be posting short videos on this site and on our Youtube and Facebook sites, introducing what we are talking about at the fair.

Here is a short overview of some of the sustainable t-shirts we bought to show the crowd. They are the #490 Anvil Men’s 4.5 oz., 100% Organic Ringspun Cotton T-Shirt, #520 Anvil 5.5 oz. Recycled Cotton Blend T-Shirt, #450 Anvil 4.8 oz., and #450 50/50 Organic Cotton in Conversion Blend Short-Sleeve T-Shirt.

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If you are an ASI distributor looking for sustainable t-shirt solutions talk to Marc Seiler at Bodek & Rhodes. If you are interested getting sustainable t-shirts designed and printed for your company or event, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

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