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Leeds Green Grass Collection Supports American Forests®

13 Sep

By the end of 2010, American Forests® will have planted over 35 million trees in projects across the United States and internationally. Their goal is to plant 100 million trees by 2020.

Each item sold in the Green Grass Collection from Leeds will generate funds to support that goal. For example for every Green Grass Aluminum Bottle sold through December 31, 2011, 10% of the sales revenue will go to American Forests®.

Like all pre-prints programs the Green Grass Collection from Leeds allows more bang for the buck by supplying pre-designed artwork to which a company simply adds its logo.

The fact that sales of these items supports such a worthwhile goal is certainly a bonus.

The depth of the Green Grass Collection is also of value to the client because with so many items available it is easy to mix and match ideas to support a single goal or marketing plan.

For example, if targeting young adults, think about bundling the Green Grass Aluminum Bottle with the Green Grass Laminated Non-Woven Inspire Lunch Bag.

Going after a more professional audience? Think about the Green Grass Ceramic Tumbler paired with the Green Grass Journal Book.

Add to these items both a Laminated Non-Woven Large Shopper and Laminated Non-Woven Small Shopper, and there are quite a few combinations possible to meet your marketing needs.

For more information on the Green Grass Collection and the relationship between Leeds and American Forests® contact Mary Beach.

If you are interested in the Green Grass Collection as a marketing idea for your own organization, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

QuickPoint Eco Trifecta

20 Jul

QuickPoint is currently marketing not one, not two, but three eco-friendly plastic product solutions, allowing the marketing professional a material choice that best fits their audience. And all three solutions come from U.S. grown materials.

The most famous of the three QuickPoint green lines is likely their NatureAd line. These are popular plastic items like the Eco-Logic Mug and Corn Mug Koffee Keg manufactured with all natural plastic based on renewable U.S. grown corn. Yes corn. Good to 140 degrees of your morning coffee, microwave safe, good old U.S.A Corn.

Using corn produces a product that is biodegradable over time (best results on decomposition found at municipal composting facilities), sturdy and cost effective. All items carry the MADE FROM 100% U.S. CORN PLASTIC seal. As a “is green more expensive metric,” pricing on the Corn Mug Koffee Keg is EQP $4.35. So quality to quality, the answer is no.

The second material in the QuickPoint lineup are items made with BioAd, which is a petroleum based plastic with the Bio Ad agent added to help the biodegrading process once items are placed in a landfill.  It takes longer to biodegrade (5 years)  because it is not all natural like the plant based products.  The Bio Ad ingredient is FDA approved and Prop 65 compliant and USA made.  Top sellers are items like the Pet Bowls and Trekker Mugs. The 22 oz. capacity BioAd Trekker Mugs is on year-long sale at EQP $2.89.

These products can take a lifetime of normal use, with the bio-degrading process only beginning when the products reach a landfill setting. Keep that difference in mind, NatureAd composting facility for best results, BioAd landfill setting for best results. If a client is concerned with end of life-cycle issues, these distinctions will matter.

Rounding out the Quickpoint green line is the ECOAd group of products. ECOAd items are also made from bio-polymers like the NatureAd line, but in this case the source material is soy proteins and starches from items like potatoes, wheat, tapioca, or beets.

These mugs and pens (currently there are only 4 items in this line – the Natural Plastic Koffee Keg, Natural Plastic Commuter, Eco grip pen and ECOAd Pen) are all made in the U.S.A and are 100% biodegradable (75% for pens) per ASTM standards. The commute friendly design of the Natural Plastic Commuter makes this item very popular with corporate programs, which I think is ironic as the communter is best suited to a car cup holder. The Natural Plastic Commuter runs EQP $4.99 until the end of 2010.

If you are a promotional items distributor looking for more information on QuickPoint items contact Duane Mayer. (You can also catch Tina in the BioAd video on Youtube.) If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Recycooler, A Greener Cooler Idea

12 Jul

Recycool, Inc. was founded in March of 2009 with a focus on developing a product that would revolutionize the disposable cooler industry.

Nearly two years later Recycool is now launching the Recycooler™, a recyclable, disposable cooler that is designed to meet the demands of green thinking consumers.

The Recycooler™ is available in 6, 12, and 24 pack sizes. Each lid is fully insulated “keeping items cool in even the hottest of conditions.” The unit is made from a minimum of 60% post consumer content, and carries five brandable areas, being the Recycooler™ top and all four sides. The Recycooler™ is printed with soy-based inks. They are made in the U.S.A.

According to Pete Galbiati, National Director, Sales & Marketing, Recycool Inc., the minimum 60% post consumer designation actually refers to the cellulose insulation.  Part of the reason the cooler is so unique is the patent pending design using cellulose board material.  The material is made from a minimum 60% post-consumer product, basically recycled magazines and papers.  The exterior is made from corrugated material – which is a paper product as well and recyclable.

“One of the main benefits of the cooler is the fact that it is very durable and the insulation properties are outstanding. However, when you are finally done with it — just discard it in a recycling bin”, said Galbiati.

If you are in the marketing biz, or want more information, contact Pete Galbiati, National Director, Sales & Marketing. If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Adventures In Green Marketing Mugs Are In

1 Jul

Our new self-promo mugs are getting ready to run. What do you think?

This is an example of the Numo Manufacturing 488 Ceramic Double-Wall Tumbler. Our price per unit on the 488 is $4.99 on sale until the end of year. Min run is 72 units. Pricing includes one color imprint on both sides. As you can see there is a lot of room for printing, much more than standard coffee cup. Cups will be running in the next week or so. Drop me a line if you want a sample sent out.

If you are an ASI member with questions for Numo Manufacturing Kim Gasparini is the contact to talk to. You also might want to check out Here Come The Mugs blog from the archives to learn about this very popular design.

If you are interested in the 488 Ceramic Double-Wall Tumbler to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

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